Guruswami Advisory exists to give organisations advice they can trust. That requires structural independence, not just good intentions.
Our Commitments
No vendor commissions. We receive zero commissions, referral fees, or revenue share from any technology vendor, cloud provider, or systems integrator. We have never accepted a commission and never will.
No reseller agreements. We do not resell hardware, software, licences, or cloud services. When we recommend a product, we have no commercial relationship with the company that makes it.
No platform allegiance. We are not aligned with any single cloud provider, model vendor, or technology stack. We actively evaluate platforms across the market to understand their capabilities, limitations, and best-fit use cases. When a platform earns our confidence through hands-on testing, we say so. We are not anti-vendor. We are anti-vendor-rhetoric. The difference is that our recommendations come from verified capability, not commercial relationships.
Advisory-led implementation. When an engagement moves from recommendation to delivery, our team implements under the same independence commitments. We do not subcontract to vendors we have recommended, and implementation scope is always defined separately from the advisory assessment.
How We Evaluate
Every recommendation follows the same process:
- Test independently. We evaluate technologies on our own infrastructure before recommending them. Vendor demonstrations and benchmarks are not sufficient.
- Disclose limitations. Where our testing is constrained by scope, hardware, or access, we say so. "In our testing, under these conditions" is language you will see often in our work.
- Consider alternatives. For every recommendation, we evaluate at least one alternative approach. If a cheaper, simpler, or more established option achieves the same outcome, we recommend it.
- Separate the finding from the advice. Our deliverables distinguish between what we observed (the technical finding) and what we recommend (the advisory judgement). Clients can act on either independently.
What We Decline
We decline engagements where independence would be compromised:
- Vendor-sponsored assessments where the vendor selects the scope
- Engagements where the desired outcome is predetermined
- Any arrangement involving referral fees, success fees tied to vendor selection, or equity in a recommended product
Working With Vendors
We evaluate vendor platforms hands-on, learn their strengths and limitations, and maintain professional relationships across the industry. When a vendor's product genuinely fits a client's needs, we recommend it and explain why. We will advocate for vendors we trust based on verified capability. What we will not do is recommend a product because someone pays us to.
Verification
This policy is a standing commitment. If you have questions about how it applies to a specific engagement, raise it during the scoping conversation or at any point during the engagement. Our terms of engagement reflect these commitments contractually.